Who and what messages are more suitable for health ads: the combined influence of endorsers and message framing on visual attention and ad effectiveness.
Chiung-Wen HsuPublished in: Aslib J. Inf. Manag. (2024)
Keyphrases
- visual attention
- saliency map
- eye tracking
- eye movements
- vision system
- visual search
- visual perception
- focus of attention
- visual attention model
- display advertising
- natural scenes
- sponsored search
- message delivery
- visual saliency
- targeted advertising
- salient regions
- attention mechanism
- higher level
- visual scene
- contextual advertising
- real time
- visual saliency detection
- eye tracking data
- eye movement patterns
- visual field
- human computer interaction
- biological vision systems
- computer vision