Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website.
Tze Wei LiewSu-Mae TanHishamuddin IsmailPublished in: Hum. centric Comput. Inf. Sci. (2017)
Keyphrases
- social presence
- website
- positive effects
- instructor immediacy
- perceived risk
- website design
- social interaction
- instant messaging
- collaborative learning
- online learning
- computer mediated
- computer mediated communication
- virtual world
- discussion forums
- distance learning
- learning community
- social learning
- perceived usefulness
- online stores
- virtual communities
- content analysis
- distance education
- learning process
- case study