A Method for Audience Extending in Programmatic Advertising by Using Parsimonious Generalization of User Segments.
Dmitry FrolovZina TaranBoris G. MirkinPublished in: IHIET (2019)
Keyphrases
- experimental evaluation
- preprocessing
- detection method
- synthetic data
- high accuracy
- significant improvement
- high precision
- segmentation method
- user input
- data sets
- optimization algorithm
- user interaction
- edge detection
- end users
- pairwise
- segmentation algorithm
- support vector machine
- classification accuracy
- classification method
- dynamic programming