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Influence of Opinion Leaders on Purchase Intention Using Social Network Analysis: The Case of Paid Mobile Apps.
Yi-Fen Chen
Chia-Wen Tsai
Yu-Fu Ann
Published in:
Int. J. Inf. Commun. Technol. Hum. Dev. (2018)
Keyphrases
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social network analysis
social networks
opinion leaders
network analysis
link prediction
purchase intention
online shopping
mobile apps
complex networks
social influence
information retrieval
online social networks
information diffusion