Research on Customer Loyalty of B2C E-commerce Based on Structural Equation Modeling.
Jianfu ChenGongmin ZhaoYing YanPublished in: ICEE (2010)
Keyphrases
- structural equation modeling
- customer loyalty
- user satisfaction
- service quality
- customer satisfaction
- data mining
- potential customers
- survey data
- structural model
- marketing strategies
- cross sectional
- information systems
- perceived usefulness
- measurement model
- business decisions
- partial least squares
- website
- confirmatory factor analysis
- electronic commerce
- cloud computing
- knowledge discovery
- online stores
- e learning