Empirical Evaluation of Integrated Trust Mechanism to Improve Trust in E-commerce Services.
Siddiqui Muhammad YasirHyunsik AhnPublished in: CoRR (2024)
Keyphrases
- empirical evaluation
- automated trust negotiation
- trust relationships
- trust model
- electronic marketplaces
- electronic commerce
- public key infrastructure
- brokerage services
- trust management
- trust evaluation
- reputation mechanisms
- mobile commerce
- service oriented
- electronic transactions
- service providers
- reputation models
- open systems
- web services
- information flows
- trading partners
- business partners
- open environments
- security services
- reputation information
- business activities
- perceived risk
- computing environments
- business processes
- context aware
- end users
- mobile devices