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Applying a hybrid DEA model to evaluate the influence of marketing activities to operational efficiency on Taiwan's international tourist hotels.
C.-W. Huang
Y.-H. Chiu
C.-T. Ting
C.-H. Lin
Published in:
J. Oper. Res. Soc. (2012)
Keyphrases
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dea model
dea models
data envelopment analysis
decision making
statistical tests
data mining
managerial decision making
activity recognition
machine learning
multi objective
statistical analysis
cost reduction
neural network
data mining techniques
viral marketing