Research on model-based optimization decision of combinatorial demand forecast and marketing mix tactics.
Fugen SongJi MiaoPublished in: ISKE (2008)
Keyphrases
- decision making
- data mining
- website
- decision variables
- optimization algorithm
- decision makers
- utility elicitation
- discrete optimization
- optimization model
- optimization process
- long term
- linear programming
- data driven
- optimization problems
- global optimization
- optimization methods
- social media
- constrained optimization
- customer service
- objective function
- information systems
- data sets