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Exploring the Advantages of Using Social Media in the Romanian Retail Sector.
Cristinel Vasiliu
Mihai Felea
Irina Albastroiu Nastase
Mihaela Bucur
Adrian Istrate-Scradeanu
Published in:
J. Theor. Appl. Electron. Commer. Res. (2023)
Keyphrases
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social media
social networks
social networking
real time
advantages and disadvantages
user generated content
similarity measure
practical application
social media data
social media platforms
clustering algorithm
management system
supply chain
crisis management
cross selling