Consumer Intention to Use Anti-Spyware Software: An Application of Structural Equation Modeling.
Norazah Mohd SukiThurasamy RamayahAu Soo NeeNorbayah Mohd SukiPublished in: Int. J. Technol. Hum. Interact. (2014)
Keyphrases
- structural equation modeling
- perceived risk
- online stores
- user satisfaction
- structural model
- cross sectional
- survey data
- measurement model
- technology acceptance model
- software architecture
- perceived usefulness
- technology acceptance
- negative impact
- computer self efficacy
- face recognition
- partial least squares
- feature extraction