Collaborative Customer Relationship Management-Co-Creation and Collaboration through Online Communities.
Shirin AlaviPublished in: Int. J. Virtual Communities Soc. Netw. (2013)
Keyphrases
- online communities
- customer relationship management
- content creation
- interaction analysis
- collaborative learning
- content analysis
- online learning communities
- relationship management
- data mining applications
- competitive advantage
- customer churn
- social networks
- social media
- data mining
- marketing strategies
- social networking
- information sharing
- virtual communities
- data mining technology
- knowledge sharing
- online social networks
- social influence
- knowledge management
- computer supported collaborative learning
- online social
- social interaction
- databases