Research on Trust Evaluation Model for Mobile Commerce Based on Structural Equation Modeling.
Chunhui PiaoShuzhen WangFengtao YangPublished in: ICEBE (2012)
Keyphrases
- evaluation model
- structural equation modeling
- mobile commerce
- electronic commerce
- measurement model
- mobile devices
- user satisfaction
- mobile users
- structural model
- evaluation method
- cross sectional
- security requirements
- survey data
- perceived risk
- perceived usefulness
- mobile services
- online shopping
- partial least squares
- expert systems
- confirmatory factor analysis
- neural network
- smart card
- artificial neural networks
- information systems
- mobile phone