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1-to-1 personalized consumer-product marketing in real-life environment with critical word-of-mouth (WOM) impacts.
Dmitri V. Kuznetsov
Published in:
Model. Assist. Stat. Appl. (2009)
Keyphrases
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consumer behavior
real life
online shopping
electronic word of mouth
personalized recommendation
marketing strategies
collaborative filtering
quality control
recommender systems
knowledge management
product reviews
positive or negative