Data-Driven Approach to Raise the Marketing and Trade Strategy based on Halal Food Product Transactions of China Market.
Chaowapark SrikasemPradorn SureepongAhmad Yahya DawodNopasit ChakpitakPublished in: SKIMA (2022)
Keyphrases
- small and medium sized
- customer base
- decision making
- market share
- consumer behavior
- data driven
- trading strategies
- market competition
- short and long term
- manufacturing companies
- database
- viral marketing
- international trade
- pricing strategies
- hong kong
- chinese stock market
- consumer products
- business transactions
- listed companies
- tourism industry
- data mining
- profit maximizing
- competitive environment
- commercial banks
- technological innovation
- social media
- potential customers
- market conditions
- long term
- competitive market
- marketing campaigns
- marketing strategies