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The effect of web advertising visual design on online purchase intention: An examination across gender.
Abubaker Shaouf
Kevin Lü
Xiaoying Li
Published in:
Comput. Hum. Behav. (2016)
Keyphrases
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online advertising
purchase intention
website
computer aided
online shopping
real time
design process
online communities
engineering design
conceptual design
content analysis
online reviews
online stores