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Social Media Analytics in Customer Service: A Literature Overview - An Overview of Literature and Metrics Regarding Social Media Analysis in Customer Service.
Volker Stich
Roman Emonts-Holley
Roman Senderek
Published in:
WEBIST (2015)
Keyphrases
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customer service
social media
customer satisfaction
inventory control
big data
social networks
customer behavior
decision making
user generated content
customer support