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Transcultural Effects of Product Placement in Movies: A comparison of Placement Impact in Germany and the USA.

Patrick RösslerJulia Bacher
Published in: Z. für Medienpsychologie (2002)
Keyphrases
  • negative effects
  • real time
  • positive effects
  • high impact
  • negative impact
  • database
  • genetic algorithm
  • data structure
  • united states