How Selfies Change the Effect of Product Endorsers in Social Media: The Role of Self-Disclosure and Social Interactivity.
Jinlin WanTailai WuYaobin LuPublished in: PACIS (2015)
Keyphrases
- social media
- consumer products
- social networks
- social networking
- social interaction
- social context
- user generated content
- user generated
- social media platforms
- social behavior
- social networking sites
- social media data
- social web
- e learning
- online social media
- big data
- online communities
- user comments
- life cycle
- knowledge sharing
- product design
- information loss
- social learning
- online forums
- online social
- socio cultural
- social aspects
- online social networks
- social connections
- social cognition
- social dimensions