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The impact of cyberattacks awareness on customers' trust and commitment: an empirical evidence from the Pakistani banking sector.
Ishtiaq Ahmad Bajwa
Shabir Ahmad
Maqsood Mahmud
Farooq Ahmad Bajwa
Published in:
Inf. Comput. Secur. (2023)
Keyphrases
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service providers
empirical evidence
customer churn
banking industry
retail banking
commercial banks
trust model
customer satisfaction
negative impact
individual level
internet banking
online retailers
privacy concerns
customer service
financial services
banking services