WI - Call for Papers Heft 3/2013 - Wirtschaftsinformatik und Marketing.
Martin SpannOliver HinzVandana RamachandranPublished in: Wirtschaftsinf. (2011)
Keyphrases
- web intelligence
- marketing strategies
- consumer behavior
- autonomy oriented computing
- website
- customer relationship management
- decision making
- long term
- data mining
- target audience
- case study
- mobile advertising
- social media
- artificial intelligence
- customer behavior
- direct marketing
- database
- purchasing behavior
- databases
- predictive modeling
- high tech
- data mining technology
- data mining applications
- data analysis
- computer science
- information systems