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Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective.
Hailin Zhang
Xina Yuan
Tae Ho Song
Published in:
Electron. Commer. Res. (2020)
Keyphrases
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decomposition algorithm
data mining
social media
decomposition methods
information technology
viewpoint
long term
medical images
human activities
anisotropic diffusion
diffusion process
decomposition method
cognitive process
electronic word of mouth