Tae Ho Song

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

Top Topics

Electronic Word Of Mouth

Decomposition Methods

Cognitive Process

Top Venues

Electron. Commer. Res.

Publications

Hailin Zhang, Xina Yuan, Tae Ho Song
Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective. Electron. Commer. Res. 20 (3) (2020)