Big TAM in Oman: Exploring the promise of on-line banking, its adoption by customers and the challenges of banking in Oman.
M. M. M. A. RiffaiKevin GrantDavid EdgarPublished in: Int. J. Inf. Manag. (2012)
Keyphrases
- banking services
- driving forces
- financial services
- banking industry
- retail banking
- commercial banks
- customer churn
- technological innovations
- internet banking
- information technology
- customer satisfaction
- real world
- saudi arabia
- perceived usefulness
- lessons learned
- risk management
- technology adoption
- big data
- service providers
- competitive advantage
- market segments
- information systems