Lemons problem in collaborative consumption platforms: Different decision heuristics chosen by consumers with different cognitive styles.
Joonheui BaeDong-Mo KooPublished in: Internet Res. (2018)
Keyphrases
- cognitive style
- decision making
- learning styles
- statistically significant
- attitudes toward
- human factors
- learning environment
- decision makers
- decision rules
- collaborative learning
- eye tracking
- artificial intelligence
- collaborative environment
- individual differences
- decision problems
- information systems
- knowledge sharing
- decision process
- online shopping
- genetic algorithm
- randomly chosen
- geographically dispersed
- electricity consumption
- shopping behavior
- objective function
- multimedia
- collaborative activities
- product information