CAPRE: A New Methodology for Product Recommendation Based on Customer Actionability and Profitability.
Thomas PitonJulien BlanchardFabrice GuilletPublished in: ICDM Workshops (2011)
Keyphrases
- customer base
- customer behavior
- life cycle
- customer requirements
- market share
- customer preferences
- customer relationship management
- product information
- consumer behavior
- customer demand
- customer churn
- potential customers
- customer data
- marketing strategies
- product quality
- electronic commerce
- case study
- data sets
- website