Curbing electronic shopper perceived opportunism and encouraging trust.
Sonia San Martín GutiérrezNadia H. JiménezPublished in: Ind. Manag. Data Syst. (2017)
Keyphrases
- internet shopping
- trust model
- perceived risk
- electronic transactions
- user acceptance
- trust management
- website design
- trading partners
- online shopping
- design automation
- user satisfaction
- electronic marketplaces
- trust evaluation
- trust relationships
- reputation mechanisms
- social capital
- reputation systems
- bulletin board
- structural equation modeling
- virtual teams