Click-Fraud Detection for Online Advertising.
Roman WiatrVladyslav LyutenkoMilosz DemczukRenata SlotaJacek KitowskiPublished in: PPAM (1) (2019)
Keyphrases
- fraud detection
- online advertising
- behavioral targeting
- user behavior
- sponsored search
- contextual advertising
- search advertising
- outlier detection
- credit card fraud detection
- network intrusion detection
- data mining
- data mining techniques
- cost sensitive
- click through rate
- credit card
- social network analysis
- click models
- user clicks
- intrusion detection
- web search
- user experience
- display advertising
- advertising campaigns
- online auctions
- user interaction
- user preferences
- search engine
- click prediction
- internet advertising
- data sets
- multi class
- bayesian networks
- support vector
- classification accuracy
- text classification
- electronic commerce
- detection algorithm