Converting users into customers: the role of user profile information and customer journey analysis.
Laura BossFabian MüllerArbnora SelimiAlexander RossmannPublished in: DEC (2016)
Keyphrases
- user profiles
- user interests
- individual user
- personalized information
- information filtering
- user model
- content based filtering
- information overload
- recommender systems
- personal interests
- user profiling
- product information
- end users
- user experience
- personalized services
- information seeking
- user feedback
- user specific
- collaborative filtering
- user interaction
- personal preferences
- web content
- personalized search
- multiple users
- log data
- information access
- search history
- marketing campaigns
- collective knowledge
- website
- information retrieval
- user interface
- user behaviour
- customer service
- customer satisfaction
- user preferences
- user behavior
- information services
- information resources