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Laura Boss
Publication Activity (10 Years)
Years Active: 2016-2016
Publications (10 Years): 1
Top Topics
User Behaviour
Personalized Search
Personal Preferences
Marketing Campaigns
Top Venues
DEC
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Publications
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Laura Boss
,
Fabian Müller
,
Arbnora Selimi
,
Alexander Rossmann
Converting users into customers: the role of user profile information and customer journey analysis.
DEC
(2016)