Content Analytics System for Social Customer Relationship Management.
Meena NagarajanDanish ContractorStephen DillJitendra AjmeraHyung-Il AhnAshish VermaMatthew DenesukPublished in: ICWSM (2013)
Keyphrases
- customer relationship management
- social media
- data mining
- relationship management
- user generated content
- online social
- data mining systems
- social interaction
- data mining technology
- business decisions
- marketing strategies
- metadata
- data mining applications
- competitive advantage
- customer churn
- information systems
- social networks
- data analysis
- online communities
- social networking
- social networking sites
- knowledge sharing
- text mining
- association rules
- database systems
- case study
- information retrieval