On Aspects of Internet and Mobile Marketing from Customer Perspective.
Witold ChmielarzMarek ZborowskiMesut AtaseverPublished in: AITM/ISM@FedCSIS (2019)
Keyphrases
- customer relationship management
- customer behavior
- potential customers
- internet advertising
- mobile advertising
- marketing strategies
- direct marketing
- consumer behavior
- electronic commerce
- mobile communication
- mobile devices
- communication technologies
- database marketing
- internet access
- data mining
- customer service
- website
- internet services
- customer data
- customer support
- tourism industry
- online marketing
- online advertising
- mobile phone
- mobile internet
- data mining technology
- mobile networks
- wireless devices
- value added services
- online consumer
- telecommunications industry
- purchase behavior
- customer base
- customer segmentation
- mobile terminals
- internet users
- mobile applications
- business transactions
- customer churn
- call center
- customer loyalty
- mobile users
- decision making
- text messaging
- social networks