Market Segmentation and Product Technology Selection for Remanufacturable Products.
Laurens G. DeboL. Beril ToktayLuk N. Van WassenhovePublished in: Manag. Sci. (2005)
Keyphrases
- market share
- early adopters
- customer demand
- consumer products
- product life cycle
- customer base
- business opportunities
- market segments
- software vendors
- raw material
- product information
- competitive market
- segmentation algorithm
- lifecycle management
- life cycle
- product design
- product development
- product quality
- pricing strategies
- level set
- product line
- image segmentation
- competitive advantage
- network effects
- manufacturing companies
- segmentation method
- product recommendation
- competitive environment
- profit maximizing
- customer requirements
- selling season
- product lines
- online stores
- switching costs
- mass customization
- decision making
- inventory control
- long tail
- business environment
- case study