A Data Mining System for Enhancing Profit Growth based on RFM and CLV.
Lahcen AbidarIkram El AsriDounia ZaidouniAbdeslam EnnouaaryPublished in: FiCloud (2022)
Keyphrases
- data mining
- cross selling
- customer segmentation
- data mining methods
- knowledge discovery
- decision making
- data visualization
- machine learning
- computer science
- association rules
- knowledge discovery in databases
- data mining techniques
- association rule mining
- data mining problems
- data mining applications
- databases
- intrusion detection
- rough sets
- text mining
- data warehouse
- real world
- data mining algorithms
- outlier detection
- cluster analysis
- data warehousing
- web intelligence
- clustering analysis
- previously unknown
- case study