Using Eye-Tracking Data of Advertisement Viewing Behavior to Predict Customer Churn.

Michel Ballings Dirk Van den Poel

Published in: ICDM Workshops (2013)

Keyphrases

customer churn
eye tracking data
eye tracking
visual analysis
eye movements
prediction model
data mining technology
churn prediction
customer relationship management
visual attention
eye tracker
saliency map
visual search
regression model
low level
real time
visual analytics
visual features