Banner Evaluation Predicted by Eye Tracking Performance and the Median Thinking Style.
Man-Ying WangDa-Lung TangChih-Tung KaoVincent C. SunPublished in: HCI (10) (2013)
Keyphrases
- eye tracking
- eye movements
- usability evaluation
- visual attention
- eye tracker
- human computer interaction
- eye tracking data
- gaze contingent
- visual search
- eye gaze
- gaze direction
- artificial intelligence
- implicit feedback
- cognitive style
- head movements
- gaze estimation
- heuristic evaluation
- head mounted
- higher level
- computer vision