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Potentials of AR technology for the digitalization of consultancy intensive sales processes on the example of furniture sales.
Oliver Blunk
Gordon George Brown
Niklas Osmers
Michael Prilla
Published in:
Wirtschaftsinformatik (Community Tracks) (2020)
Keyphrases
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case study
cost effective
rapid development
radio frequency identification rfid
customer behavior
augmented reality
forecast models
data sets
technological advances
customer service
key technologies
high order
mobile agents
human computer interaction
information systems
artificial intelligence
databases