An empirical evidence on the impact of social customer relationship management on the small and medium enterprises performance.
Fathey MohammedRahayu Binti AhmadSyahida Binti HassanYousef FazeaAhmed Ibrahim AlzahraniPublished in: Int. J. Inf. Manag. Data Insights (2024)
Keyphrases
- customer relationship management
- small and medium enterprises
- data mining systems
- relationship management
- competitive advantage
- data mining applications
- social interaction
- data mining technology
- customer churn
- data mining
- social media
- social networks
- marketing strategies
- business activities
- call center
- social networking
- supply chain
- knowledge sharing
- software engineering
- customer retention