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Successful customer relationship management in financial applications (tutorial PM-1).
Steve Gallant
Gregory Piatetsky-Shapiro
Dorian Pyle
Published in:
KDD Tutorial Notes (2000)
Keyphrases
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customer relationship management
data mining systems
competitive advantage
data mining
data mining applications
marketing strategies
relationship management
data mining technology
customer churn
call center
customer segmentation
databases
real world
database systems
customer data
customer base