Impressionable or Immune? Examining the Influence of Marquee Sellers in B2B Secondary Market Platforms for IT Products.
Abdullah AlhauliWedad J. ElmaghrabyAnandasivam GopalPublished in: Inf. Syst. Res. (2023)
Keyphrases
- electronic markets
- electronic commerce
- market share
- network effects
- electronic marketplaces
- business models
- factors that influence
- search costs
- key factors
- business opportunities
- market participants
- group buying
- online auctions
- raw material
- market segments
- consumer products
- viral marketing
- competitive market
- decision making
- product information
- managerial insights
- comparison shopping
- artificial immune system