A data-driven approach to predicting consumer preferences for product customization.
Carter PowellEnshen ZhuYi XiongSheng YangPublished in: Adv. Eng. Informatics (2024)
Keyphrases
- customer preferences
- consumer behavior
- data driven
- product information
- life cycle
- internet shopping
- online stores
- purchasing behavior
- user interface
- decision making
- product design
- neural network
- production planning
- individual preferences
- preference models
- purchase behavior
- user preferences
- product quality
- factors influencing
- preference elicitation
- information goods
- purchase intention
- online retailers
- shopping behavior