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Consumer devotion to a different height: How consumers are defending the brand within Facebook brand communities.
Mahmud Hassan
Luis V. Casaló Ariño
Published in:
Internet Res. (2016)
Keyphrases
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purchase intention
social networks
online shopping
virtual communities
consumer behavior
online social
social media
online stores
electronic commerce
social networking
social relationships
brand image
social network analysis
user behavior
online communities
purchase behavior