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Mahmud Hassan
Publication Activity (10 Years)
Years Active: 2016-2016
Publications (10 Years): 1
Top Topics
Social Networking
Brand Image
Electronic Commerce
Online Stores
Top Venues
Internet Res.
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Publications
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Mahmud Hassan
,
Luis V. Casaló Ariño
Consumer devotion to a different height: How consumers are defending the brand within Facebook brand communities.
Internet Res.
26 (4) (2016)