Fuzzy quantitative evaluation on tourist scenic spot service quality in the perspective of Wechat marketing.
Li-na WangPublished in: Int. J. Knowl. Based Intell. Eng. Syst. (2017)
Keyphrases
- quantitative evaluation
- service quality
- customer satisfaction
- customer loyalty
- service providers
- ground truth
- customer support
- ground truth data
- electronic commerce
- qualitative evaluation
- information systems
- online shopping
- user satisfaction
- competitive environment
- fuzzy sets
- brain mr images
- marketing strategies
- fuzzy comprehensive evaluation method
- quality assessment
- quality of service
- data mining
- call center
- decision making
- competitive advantage
- customer relationship management
- information quality
- error measure
- social media
- website
- database
- medical images
- computational complexity
- database systems