Overlaps Between Business Intelligence and Customer Relationship Management - Is There a Place for E-Commerce?
Ionut-Daniel AnastasieiMircea-Radu GeorgescuPublished in: WorldCIST (2) (2021)
Keyphrases
- business intelligence
- customer relationship management
- data mining
- data mining technology
- data warehousing
- competitive advantage
- data warehouse
- data mining applications
- data analysis
- knowledge management
- business information
- knowledge discovery
- decision making
- marketing strategies
- customer churn
- case study
- decision support
- end users
- business users
- machine learning
- microsoft office
- enterprise data
- electronic commerce
- data integration
- database
- business models
- decision makers
- business analytics
- databases