Supporting customer-oriented marketing with artificial intelligence: automatically quantifying customer needs from social media.
Niklas KühlMarius MühlthalerMarc GoutierPublished in: Electron. Mark. (2020)
Keyphrases
- social media
- artificial intelligence
- customer behavior
- customer relationship management
- customer service
- potential customers
- marketing strategies
- electronic commerce
- direct marketing
- customer data
- purchase behavior
- consumer behavior
- customer base
- customer satisfaction
- website
- database marketing
- data mining
- customer support
- historical data
- computational intelligence
- software engineering
- customer knowledge
- decision making
- churn prediction
- customer segmentation
- market competition
- marketing campaigns
- transactional data
- call center
- information diffusion
- engineering design
- data mining applications
- expert systems
- computer science
- machine learning