Social media and the transformation of brand communication.
William RyanAdam PerutaSuzanne ChoumanPublished in: MindTrek (2013)
Keyphrases
- social media
- social media streams
- social networks
- communication systems
- real time
- brand image
- communication networks
- information sharing
- computer networks
- big data
- neural network
- resource constrained
- information systems
- social interaction
- social networking
- instant messaging
- information exchange
- database
- data sets
- short messages
- data gathering
- human computer
- communication overhead
- databases
- communication cost
- data acquisition
- human computer interaction
- collaborative learning
- genetic algorithm
- cooperative