Knowledge discovery of hidden consumer purchase behaviour: a market basket analysis.
Mohamed M. MostafaPublished in: Int. J. Data Anal. Tech. Strateg. (2015)
Keyphrases
- market basket analysis
- knowledge discovery
- association rules
- data mining tools
- purchase behavior
- data mining applications
- association rule mining
- association mining
- data mining
- electronic commerce
- data mining techniques
- online stores
- online shopping
- apriori algorithm
- data mining algorithms
- outlier detection
- data analysis
- product information
- purchase decision
- mining algorithm
- consumer behavior
- decision support
- internet shopping
- machine learning
- data mining methods
- knowledge discovery and data mining
- transactional databases
- formal concept analysis
- website
- interesting patterns
- similarity measure
- minimum support
- concept lattice
- databases
- multi dimensional
- itemsets