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Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types.
Xiaomeng Du
Meng Su
Xiaoquan (Michael) Zhang
Xiaona Zheng
Published in:
Inf. Syst. Res. (2017)
Keyphrases
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keywords
sponsored search advertising
auction mechanisms
purchase behavior
search engine
keyword extraction
internet search engines
budget constraints
keyword search
online auctions
cooperative
search advertising