Xiaona Zheng

Publication Activity (10 Years)

Years Active: 2008-2019
Publications (10 Years): 3

Top Topics

Sponsored Search Advertising

Banking Industry

Top Venues

Asia Pac. J. Oper. Res.

Inf. Syst. Res.

Publications

Luping Sun, Xiaona Zheng, Ying Jin, Minghua Jiang, Hansheng Wang
Estimating Promotion Effects Using Big Data: A Partially Profiled LASSO Model with Endogeneity Correction. Decis. Sci. 50 (4) (2019)
Xiaona Zheng, Luping Sun, Andy A. Tsay
Distribution Channel Strategies and Retailer Collusion in a Supply Chain with Multiple Retailers. Asia Pac. J. Oper. Res. 35 (3) (2018)
Xiaomeng Du, Meng Su, Xiaoquan (Michael) Zhang, Xiaona Zheng
Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types. Inf. Syst. Res. 28 (4) (2017)
Reynold Byers, Shuya Yin, Xiaona Zheng
Atm Pricing and Location Games in the Retail Banking Industry. Asia Pac. J. Oper. Res. 29 (1) (2012)
Tianjun Feng, L. Robin Keller, Xiaona Zheng
Modeling Multi-Objective Multi-Stakeholder Decisions: A Case-Exercise Approach. INFORMS Trans. Educ. 8 (3) (2008)
Fernando Bernstein, Jing-Sheng Song, Xiaona Zheng
"Bricks-and-mortar" vs. "clicks-and-mortar": An equilibrium analysis. Eur. J. Oper. Res. 187 (3) (2008)