Communicational ambidexterity as a new capability to manage social media communication within organizations.
Jimmy C. HuangJoão John BaptistaSue NewellPublished in: J. Strateg. Inf. Syst. (2015)
Keyphrases
- social media
- information technology
- social structure
- situational awareness
- communication systems
- social networks
- big data
- communication overhead
- instant messaging
- neural network
- communication networks
- social media sites
- multi party
- social media data
- exchange information
- sharing information
- communication patterns
- management tools
- social context
- user generated content
- communication cost
- social networking